Keyword research is the process of finding and analysing the keywords that are relevant to your business. Positioning is the process of determining where your website should rank in the search engine results pages (SERPs) for those keywords. SEO marketing agencies in Sydney use keyword research and positioning to help their clients improve their visibility and organic traffic.
Here are some of the secrets they use to do this:
1. They start with keyword research
The first step in any SEO campaign is keyword research. Agencies use a variety of tools and methods to find the right keywords for their clients. Once they have a list of potential keywords, they analyse them to see which ones are most likely to bring traffic to their client's website.
2. They use SEO tools
There are a number of different SEO tools available, and agencies use them to help with keyword research and position tracking. Some popular SEO tools include Google AdWords Keyword Planner, Moz Keyword Explorer, and semrush.com.
3. They track positions manually or with software
Once they have identified the right keywords, agencies track their client's positions in the SERPs manually or with software like Google Analytics or MozRank Tracker. This helps them see how their clients are performing over time and make adjustments to their campaigns accordingly.
4. They adjust their campaigns based on results
A good SEO agency will constantly monitor their clients' positions and adjust their campaigns accordingly. If a client is not ranking as well as they should be, the agency will make changes to their keywords, content, or other factors to try and improve their ranking.