“Many of us at FOX have a racing background. We race motorcycles, mountain bikes, or other vehicles. And when we race, we want to win. That’s who we are.” — Bob Fox
50 years of innovation
In 2024 we mark a half a century of suspension innovation, all with the purpose pushing potential further and giving our athletes and riders the winning edge in racing. A legacy of victories on the world stage, from World Cup Downhill mountain biking to grueling off-road events such as the Baja 1000, is fueled by a mindset that at FOX, We’re Never Done.
LEADING IS WHAT WE DO
Our core values
Only with a strong set of values can we continue to push our potential further. These guiding principles inform how we come together to support our athletes, our community and our customers.
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01
Leadership
Do the right thing, act respectfully, value others and hold each other accountable
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02
Trust
Foster openness, communicate authentically and deliver on commitments
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03
Collaboration
Empower all to effectively communicate and work together across teams
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04
AGILITY
Embrace change as an opportunity for growth with ambition and readiness
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05
Ingenuity
Innovate continuously with a "never done" mindset, because good is never enough
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06
Service
Take pride in humbly and consistently delivering quality experiences and results