WE EXIST TO PUSH POTENTIAL 
FURTHER

“Many of us at FOX have a racing background. We race motorcycles, mountain bikes, or other vehicles. And when we race, we want to win. That’s who we are.” — Bob Fox

50 years of innovation

In 2024 we mark a half a century of suspension innovation, all with the purpose pushing potential further and giving our athletes and riders the winning edge in racing. A legacy of victories on the world stage, from World Cup Downhill mountain biking to grueling off-road events such as the Baja 1000, is fueled by a mindset that at FOX, We’re Never Done.

LEADING IS WHAT WE DO

Our core values

Only with a strong set of values can we continue to push our potential further. These guiding principles inform how we come together to support our athletes, our community and our customers.

  • 01

    Leadership

    Do the right thing, act respectfully, value others and hold each other accountable

  • 02

    Trust

    Foster openness, communicate authentically and deliver on commitments

  • 03

    Collaboration

    Empower all to effectively communicate and work together across teams

  • 04

    AGILITY

    Embrace change as an opportunity for growth with ambition and readiness

  • 05

    Ingenuity

    Innovate continuously with a "never done" mindset, because good is never enough

  • 06

    Service

    Take pride in humbly and consistently delivering quality experiences and results